Interview with The Sweet Lobby

The Presidential election is around the corner and The Sweet Lobby’s cupcake and macaron polls are in full swing (you can track the results on their Facebook and Twitter pages). We had a chance to review them a few weeks ago and are now big fans of their tasty treats. The owner, Winnette McIntosh Ambrose and her brother, Timothy McIntosh, participated in Food Network’s Cupcake Wars, using their love of sweets and engineering backgrounds to win first place for The Sweet Lobby.

We had a chance to interview Winnette to find out more about their “sweet” election campaign, cupcakes vs. macarons, and Cupcake Wars:


(Article hanging in The Sweet Lobby, with photo of Winnette McIntosh Ambrose and Timothy McIntosh.)

The election is right around the corner and politics are in the air wherever one goes. Are you finding that customers are coming in specifically to place their vote?
I hope they are coming in because we have the best cupcakes and macarons in town but if “voting” makes them feel better about it, that’s great!

Being located so close to the center of political action, do you know if either candidate is aware of the sweet campaign you are running?
Yes, they are aware of the campaign. In fact, one of the Presidential candidates actually had two Barracks Row boxes full of political macarons presented to him on his bus.


(Presidential election macarons)

Your location seems to make The Sweet Lobby the perfect place to hold a presidential polling, sweet-tooth-style. Campaign parties must be popular around Capital Hill. Have you already seen a lot of interest in large orders for campaign parties?
Most definitely! We’ve been inundated with requests for the political pastries as well as our classic desserts.

When can we expect to see the Mac-Attack ads go live?
They are running now and will continue through Election Day. The Mac-Attack ads are actually “ad-like” banners that we feature on our Facebook cover page. They’re intended to deliver messages to constituents that have a “sweet tooth.”

Aside from the current debate topic, “Is your candidate more like a cupcake or a macaron,” what other issues might we see brought up for debate?
Our social media followers will be able to debate issues to include foreign and domestic relations ingredients, and effective ways to use sweets to boost the economy. We’ll give the Vice Presidential candidates some airtime as we debate the flavor of the VEEP.

While the main agenda of this campaign is to track candidates, the Cupcake Crusaders are also curious about another poll…What is more popular in your shop, cupcakes or macarons?
As an All-American indulgence, the cupcake embodies the irresistible combination of childhood nostalgia and undeniable appeal of a “made just for me” individual dessert that, at some level, is easy to make. On the other-hand, the macaron is a more delicate dessert that’s difficult to make and easy to ruin. They’re not very forgiving, but when made well, the impression is lasting. The first bite of the lightly crisp shell, the chewy interior and the flavorful, creamy filling! Who can deny the refined elegance coupled with fantastical whimsy of a Parisian macaron? At the end of the day, we are totally bi-partisan. We bake, you decide.


(ObamaMac and Obama topper on a Boston Cream Cupcake.)

Although you sell other pastries at The Sweet Lobby, cupcakes and macarons are what you are most known for. What do you think it is about each that makes them so enjoyable?
At the Sweet Lobby, we don’t take shortcuts! We prepare real buttercreams using traditional European methods, fresh fruit and ultra-premium chocolates. We pride ourselves in creating both classic and daring incarnations using the finest globally and locally sourced ingredients imaginable!

In addition to cupcakes and macarons, we have several product lines including shortbread, madeleines, caneles, éclairs, loose-leaf tea, and hot chocolate. We think that our guests can truly taste the difference and appreciate the care we put into everything we offer.

How do you recommend eating the MacTop cupcake? Taking the macaron off and enjoying it separately or digging right into to the whole thing?
That is totally up to you! We’ve seen it all! I am personal fan of the macaron-first technique.


(RomneyMac and Romney topper on a Boston Cream Cupcake.)

What’s the strangest or most unique order you’ve created in your Cupcake Lab?
Right now, we are working on a trio of beer inspired cupcakes for a craft beer themed wedding.

When you appeared on the Chinese New Year episode of Cupcake Wars and had to select at least 3 of the 12 exotic flavors, were you at all nervous that selecting 5 would be too much?
Not at all. I’m from Trinidad and Tobago, which is very culturally diverse, so all of those ingredients were very familiar to me. As an engineer/scientist, I am comfortable thinking on my feet and I understand how to combine flavors.

What did you take from your experience on Cupcake Wars (aside from the first place prize!)?
Cupcake Wars highlighted the importance of balancing some of the most key ingredients in food service: quality, presentation and delivery.

Cupcake Wars is known to have previous contestants return. Would you consider going back to battle again?
Of course! In addition to Cupcake Wars, we had the honor of participating on Cupcake Champions this past May. We welcome any new opportunities to return to television!


If you aren’t in the DC area and are now craving a perfect little pastry from The Sweet Lobby, no need to worry. They are offering nationwide shipping next month! You can find out more by visiting their website.


(The Sweet Lobby indulged our graphic design side and gave us a sneak peek at their new gift boxes, premiering in November!)

We’d like to thank The Sweet Lobby for taking time to answer our questions. Their Cupcake Wars win was well deserved and we appreciate what they are doing to get people excited about the election and getting out to vote.

– Posted by Cupcake Crusader, Jenn (Westminster, MD)

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