It’s no secret that I am a sucker for great packaging. But when there are 25 delicious mini cupcakes inside that great packaging, I go weak in the knees. It’s a bit (or a lot) nerdy, but I just can’t help myself.
For Christmas my husband ordered cupcakes from one of my favorite NYC locations, Baked by Melissa. I was in awe of the packaging. They arrived frozen, in a custom shipping box, complete with a custom printed Baked by Melissa ice pack. Since I’ve reviewed their cupcakes a couple times before (here and here) I’m going to focus on the amazing packaging.
Inside the shipping box was the gift box that contained the tasty little gems. This sturdy box is not some cheap throw-away. Adorned with their logo on the top, their tie-dyed pattern on the inside, and sealed with a tie-dyed ribbon, it’s a keeper.
Once opened, you are face to face with ANOTHER piece of their unique packaging which keeps each tiny cupcake upright and protected from any rough handling that may occur during delivery. All 25 cupcakes were in perfect condition when I received them.
I like to call each little section built for the cupcakes “Freshness Pods.” My husband received the frozen cupcakes on Wednesday, December 21st and gave them to me on Friday, December 23rd. A week later, I was shocked that the cupcakes were still moist! I think each compartment somehow seals in the moisture and keeps the cupcakes from drying out. Hence the name “Freshness Pods.”
Since we really loved their December Mini of the Month, Snow Covered Pretzel, half of the container was filled with just them. The other half was a blend of some of our other favorite flavors like Cookie Dough, Cinnamon, and Peanut Butter & Jelly.
The only downside to them being frozen and then thawed is that the pretzels ended up being a bit chewy. They weren’t too bad and the flavor was still great, it just lacked the crunch from the store-bought ones we initially tried.
I was also excited to try the S’mores, since they were out of this flavor when I first went to their Fashion District location.
Like the Snow Covered Pretzel, the graham cracker ended up being a little chewy, but overall, I still enjoyed this one too.
January’s Mini of the Month is New York Cream, a take on Boston Cream with a custard filling and a chocolate drizzle. Boston Cream cake and doughnuts are a favorite of mine, so I would love to try this cupcake, but unfortunately I won’t be able to get to NYC this month (and I can’t justify the high shipping rates and $25 minimum just to try one flavor). If you get a chance to try it, let us know how it is, we’d love to hear about it!
Baked by Melissa seems to be doing everything right. From their tasty little cupcakes to their quality packaging, they remain on my list of favorites.
– Posted by Cupcake Crusader, Stacy (Baltimore, MD)