Throwback Thursday: Ashley’s Sweet Beginnings | Towson, MD

Today we are posting a “Throwback Thursday” review because it was almost a year ago that we first visited Ashley’s Sweet Beginnings (located in the Shops at Kenilworth in Towson, Maryland), but we never shared our thoughts. At that time, they were preparing for their grand opening, but were still opened for business, so we grabbed a variety of treats including cupcakes, macarons, truffles, and coffee.

Photo Aug 14, 7 11 54 PM_cropped

Ashley’s serves Zeke’s Coffee, which is a local Baltimore favorite, so we were already off to a good start. Along with her coffee, Crusader Jenn ordered the Triple Chocolate cupcake, a coffee macaron, and an pistachio macaron.

Photo Aug 14, 7 24 20 PM_cropped

Unfortunately Ashley’s refrigerates their cupcakes, which isn’t the best way to enjoy them while sitting in the cafe (we prefer our cupcakes at room temperature). Jenn still enjoyed the dense fudgey dark chocolate center and said that even though it was cold, the cake was still relatively moist, but it was just your average chocolate cake. The buttery chocolate frosting also would have been a nice balance to the dark chocolate center, but because the cupcake was cold, it was a bit on the hard side.

Like Jenn, I ordered one cupcake and two macarons with my coffee, but instead of being different, I selected the same coffee and pistachio macarons as her. However, I chose the PB&J cupcake and also included a chocolate raspberry liquor truffle with my purchase (which isn’t pictured — but it was delicious!).

Photo Aug 14, 7 27 04 PM

PB&J cupcakes are one of my favorite flavors, so the standard has been set pretty high for me. Overall this cupcake had really amazing, well-balance flavor, with the just the right amount of filling, but I think because of the refrigeration process, the cake was overly dry. It may have improved if I had let it get to room temperature. Even though the frosting was cold and a bit hard, the flavor was perfect and it had a nice creamy texture. Each cupcake was priced well at only $2.50.

Jenn and I really love their macarons and have become repeat customers. They are miniature sized with a price to match at only $1.00 each, which means we tend to get a variety of flavors depending on what’s available. They always have a nice crumbly shell and light fluffy texture on the inside. The flavor of the coffee macaron was a bit mild for me, but Crusader Jenn thought it was perfect, and the pistachio macaron had a wonderfully nutty flavor. Since then we’ve tried many flavors including lemon, raspberry, chocolate, vanilla, and more. I haven’t been disappointed yet!

My suggestion to anyone visiting Ashley’s is to take your cupcakes to go so you aren’t eating them cold. If you are sitting and staying for a while, I would recommend selecting macarons, truffles, or any of the variety of other pastries they offer.

– Posted by Cupcake Crusader, Stacy (Baltimore, MD)

 

 

 

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4th Annual Cupcake Tour – Roadtrip Style | Stop #2: SAS Cupcakes | Newark, DE

Brewery_GroupShot
(Crusaders enjoying lunch at 16 Mile Taphouse, practically right across the street from SAS Cupcakes.)

Although we couldn’t wait to try out our next cupcake stop, the appeal of local brews was too much to resist, so we decided that a savory break would be a good idea. 16 Mile Taphouse is situated across the street and about a block down from SAS Cupcakes and offers a full menu, as well as their own 16 Mile Brewery beers (Georgetown, DE).

16MileBrewery

In addition to each selecting a beer to fit our tastebuds, we ordered the 16 Mile Fries to share. The beer cheese fondue that came with the fries sounded the most appealing, but paired with the spicy aioli…perfection! The weather was so nice that we were able to sit outside (and the people-watching was top notch – Newark is a college town and, to our luck, they were having some sort of family day). After filling ourselves with savory delights and ample people-watching, we headed up to SAS Cupcakes.

SAS_Storefront

SAS Cupcakes makes sure they are easy to find. Although their awning was a little hard to spot while driving down Main Street, the windows are filled with large cupcake photos and they have a sidewalk sign, so it was really hard to miss them.

SAS_StoreInterior

Walking into the store, we were instantly transformed into kids in a candy store. Greeting us were fun chandeliers, cupcake themed gifts, nostalgic candy, and a wall full of party hats for all occasions. It’s hard to do anything but smile in a place like that, and the staff further proved it. They were all friendly, patient, and excited about their store and cupcakes. We were (slightly) more successful in sticking to our one cupcake per person rule here. I think I had more trouble deciding than the rest, because Crusader Elisa’s eyes bee-lined to the Red Velvet and she didn’t look back.

Red Velvet
SAS_RedVelvet

You can tell just from the photo that the cream cheese frosting on this Red Velvet cupcake is smooth and buttery, Elisa’s favorite kind of frosting. Red Velvet tends to be one of those cakes that you either love or hate. While Stacy and I lean more towards the “dislike” side, we both agreed that this was one of the top Red Velvet cupcakes we’ve tasted. It was hard to get Elisa’s thoughts into words…she was too busy enjoying her cupcake!

 Frangelico Hazelnut – Seasonal
SAS_FrangelicoHazelnut

Stacy also didn’t take too long to decide, settling on the Frangelico Hazelnut cupcake. Her thoughts were that the frosting was really sweet, but had a good flavor. And while the cake was a tiny bit dry (mainly dense and crumbly), it did have a good natural flavor, unlike some places that offer a moist cake, but taste just like what you’d find in a box mixed.

Triple Chocolate
SAS_TripleChocolate

It’s possible that my dad picked the winning cupcake of the day, the Triple Chocolate. It was so incredibly moist, with a rich chocolate cake and dense chocolate truffle center. The chocolate layers continued with dark chocolate ganache on top, a dollop of chocolate buttercream, and chocolate sprinkles. Really, that’s five chocolate elements (not three), but we’ll let SAS Cupcakes off the hook for that.

Pumpkin Spice – Seasonal
SAS_Pumpkin

After much debate (and seeing what everyone else was getting…meaning what I’d still get to taste), I settled on the Pumpkin Spice cupcake. I don’t usually like this much frosting on a cupcake, but most of the cupcakes were heavily topped, and the cinnamon in the frosting looked very appealing. As soon as I had this cupcake in my hands, I noticed how sweet it smelled and wondered if I made the right choice. I proceeded with caution and was pleasantly surprised how the spice and pumpkin came through over the sweetness, giving this cupcake a great flavor. However I was left with a kick of sweetness at the end, that stuck with me. The cake was also a little crumbly, not something I’m used to in a pumpkin cupcake, which tend to be very moist and dense.

Despite my thoughts on the Pumpkin Spice Cupcake,  I decided to select two cupcakes to take home since the Triple Chocolate cupcake was so good.

Chocolate Peanut Butter
SAS_ChocolatePB

I was really hoping that the peanut butter frosting on this cupcake would deliver big flavor, however it wasn’t very peanut-buttery at all. My initial disappointment was redeemed when I realized that the center of the chocolate cake was loaded with pure, smooth peanut butter. If the frosting had packed more flavor it would have easily overpowered the chocolate cake, but all the elements blended together created a well balanced cupcake in the end.

Oreo
SAS_CookiesCream

After a full day of cupcakes, I went ahead and gave the Oreo cupcake to my husband, to enjoy all to himself. So, we’ll have to take his word that, “It was awesome.”

All-in-all, we really enjoyed our trip to SAS Cupcakes. We’d love to go back and explore the town more, grab a beer at 16 Mile Taphouse, and pick up a cupcake or two. For chocolate lovers, the Triple Chocolate cupcake is reason enough to visit if you find yourself in the area.

Next week, Crusader Elisa will be sharing our last tour stop, Cupcake Heaven in Wilmington, DE. We had an interesting experience there, so keep an eye out for the review!

– Posted by Cupcake Crusader, Jenn (Westminster, MD)

A Second Chance for True “CakeLove”

We Crusaders want each cupcake we try to be great, sadly that isn’t always the case and sometimes we end up writing reviews that aren’t so sweet. Because we pride ourselves in being perfectly honest, good or bad, we will write about it. Every so often we hear back about changes that a baker or shop made after reading our review, with requests to try their cupcakes again. Well, we love eating cupcakes and are always up for giving a shop a second chance, so when CakeLove contacted us about giving them another try, we knew we had to go!

Crudsader Stacy was the first to try CakeLove about a year ago (read review), sadly it didn’t quite live up to her expectations. Kim LaMore, CakeLove’s Corporate Sales and Service Manager, saw our review this past February and contacted us about giving CakeLove another try. We were excited to hear that they made some changes after reading reviews from yelp, bloggers, and other social media outlets. (It is always nice when companies listen to their customers and take criticism in stride.)

After planning with Crusaders Jenn and Stacy, I set out to swing by CakeLove after the DC Rock & Roll 1/2 Marathon in March. When I got to the shop I was greeted by very friendly staff and choose 6 cupcakes to bring back to Baltimore. The Crusaders and I made plans to spend the next day together and try them in true “cupcake buffet” form.

Bailey’s
CakeLove-Baileys

Who wouldn’t want some Bailey’s and chocolate cake the day after running a 1/2 Marathon, oh, and on St. Patrick’s day! While we thought the chocolate cake was just ok, the frosting really stood out and packed a punch of Bailey’s flavor. When eaten together the cake and frosting combination was a win.

Coffee Chocolate
CakeLove-Coffee

All three of the Crusaders love coffee, so this flavor was a must when I made my selections, and this cupcake did not disappoint. While we agreed that the cake by itself was nothing extraordinary, the frosting was amazing and we could have eaten a tub of it. The cake in this instance was merely a vessel for the fantastic frosting.

Red Velvet
CakeLove-RedVel

As always, Red Velvet vexes me and my cupcake crusade. It wasn’t bad, it just wasn’t a stand out in this bunch. The frosting was very smooth and a bit sweet, with an interestingly different flavor to it, perhaps mascarpone and a bit of butter? I wouldn’t mind having more of that frosting, but am not sure I want it on their Red Velvet cupcake.

Salted Caramel
CakeLove-SaltedCaramel

Lovely swirls of caramel and salt crystals adorn the delicious frosting of this cupcake, sadly the cake underneath was a bit dry and crumbly. I personally loved the frosting, it was smooth, very buttery (my favorite), and Crusader Stacy agreed that it had great salted caramel flavor. Crusader Jenn thought the frosting didn’t balance the sweet and salty, so this wasn’t her favorite frosting or cupcake.

Strawberry Vanilla
CakeLove-StrawberryV
This cupcake reminded me more of Strawberry Shortcake than a cupcake. The cake was a dry and crumbly, like that of the Salted Caramel, and even though the frosting was smooth and had great flavor, it couldn’t save this cupcake from being just “ok.”

Triple Chocolate
CakeLove-TripChoc

Sweeter than the rest, I was glad I saved this chocolate explosion for last! Rich and chocolatey, Crusader Stacy wished she had a glass of milk to drink with it. The shavings on top added a nice texture. And while super sweet isn’t always my style, this is a cupcake I would eat again and again.

CakeLove obviously made some fantastic changes to their recipes and we enjoyed their re-vamped cupcakes. We cannot thank them enough for reaching out to us! Not only did it give me a reason to eat cupcakes after running 13.1 miles, but it also gave us a fresh perspective on this very accomplished bakery. (And an added bonus for our readers: Kim sent along some interview questions to Warren Brown himself! Watch for that interview tomorrow.)

– Posted by Cupcake Crusader, Elisa (Baltimore, MD)

More From Kimberley’s Bakeshoppe, One Of Our Most Popular Reviews

When I brought Kimberley’s Bakeshoppe cupcakes to one of our Summer Cupcake Picnics I had no idea how they would be perceived. I tried them and I liked them, but there would be some serious bakers there. However, after passing them around for our guests to taste, and revealing that the cupcakes were purchased from Walmart, everyone was shocked.

Kimberleys_OriginalFlavors
(Flavors from our previous review: Triple Chocolate, Vanilla Creme, and Lemon Ice.)

After posting our review, we have continued to get (mostly) positive comments from others who have found Kimberley’s Bakeshoppe cupcakes at various locations across the nation. It’s been one of our most popular reviews, with a total of 84 comments and growing weekly.

With the attention our review has received, we wanted contact Give & Go, the prepared foods company that makes Kimberley’s Bakeshoppe cupcakes, located in Toronto Canada. We told them about all the feedback we’ve seen and asked if they could provide us with any additional information about these mysterious cupcakes (they don’t have a website and are not featured on Give & Go’s site).

Give & Go was very prompt in their response and overwhelmed by the great comments you all have left for them. Out of gratitude they asked if they could send us some cupcakes. Of course our response was, “YES!” Shortly after that I received 48 cupcakes at my doorstep!

Kimberleys_Shipment
(This is what a shipping box packed with four dozen cupcakes looks like. Two dozen on top and two dozen on the bottom.)

I was flabbergasted. As much as I would like to eat 48 cupcakes, I knew I shouldn’t. But at the same time I couldn’t help feeling like a giddy little girl on the day of her birthday party. In addition to the three flavors I had already tried (Triple Chocolate, Lemon Ice, and Vanilla Crème), we had three new ones: Pumpkin Spice, Carrot Nut, and Red Velvet. Our readers mentioned all three of these, but I hadn’t been able to locate them yet. And now here they were!

Kimberleys_AllFlavors
(Kimberley Bakeshoppe’s six flavors all together.)

Give & Go informed us that they produce their own products and distribute them using a thaw and sell method, where products are shipped frozen to maintain freshness, but are thawed by the vendor and sold at room temperature. They give credit to their vendors who have adapted to the method in order to ensure that the highest quality product gets in the consumers’ hands.

When I received my cupcakes they were packed incredibly well, with dry ice, and still frozen solid. I’ve been keeping them in the freezer until I’m ready to eat one or give a few away. They have all been so fresh, with consistently moist, light cake and well balanced flavors and sweetness.

Pumpkin Spice

Kimberleys_Pumpkin

The cake on the Pumpkin Spice cupcake was perfectly spiced with cinnamon, nutmeg, and clove, and filled and topped with a whipped cream cheese frosting. I felt a little rebellious eating a fall cupcake in the middle of winter, but I’d be lying if I said I didn’t enjoy every moment.

Carrot Nut

Kimberleys_Carrot

Out of all the flavors, this was my least favorite. That doesn’t mean it was horrible, because it still had moist cake and Kimberley’s great cream cheese frosting, however the cake didn’t have as much texture as I like in carrot cake. With the name Carrot Nut I expected to have a lot of nuts in the cake, but I didn’t detect any other than the crushed nut garnish on top, which wasn’t enough for me.

Red Velvet

Kimberleys_RedVelvet

We’ve heard a lot of good things about this cupcake from our readers. I’m not usually a Red Velvet fan, but after trying 4 of the 6 flavors I had high hopes for Kimberley’s version and it didn’t disappoint. The cake was rich and didn’t lack flavor. Although the description says that it has the whipped cream cheese frosting on top and as a filling, the frosting on this one seemed different than the filling, and had more of a marshmallow flavor. Maybe it was just the pairing with the cake, but whatever it was I liked it!

Kimberleys_VanillaBananaSplit
(Just for fun…I like to play around with cupcakes, so here is a Kimberley’s Vanilla Creme turned into a banana split. Oh, it’s VERY good!)

If you happen to pass by these cupcakes in Walmart, Target, Kroger, or another grocer, don’t hesitate to pick them up. Based on the comments it seems like they range in price from $2.99 to $4.99 for four, so you can’t go wrong. If for some reason you find that your product wasn’t moist and wonderful then you should definitely inform Give & Go. They seem to be an honest, hardworking group, who really value customer service and the feedback of their consumers. It’s always nice to find out that the people behind the cupcakes are just as great as their product!

– Posted by Cupcake Crusader, Jenn (Westminster, MD)

P.S. I ate a Kimberley’s Triple Chocolate cupcake while writing this post. It seemed appropriate. 😉

Review for Kimberley’s Bakeshoppe Cupcakes: Raising the Bar for Store Bought Cupcakes

Well, I did it again. I bought cupcakes from Walmart. As I was browsing the aisles, I walked past and said, “I haven’t seen those before!” Typically my local store only has the mini cupcakes we reviewed for you before. The minis were decent enough, but these new ones are full-size (actually maybe even a little larger than the average cupcake) and look good. My husband had just commented the night before that he wished we had some cupcakes, so when I saw these I had to get some (I choose the Lemon Ice). It’s a great price, at $3.98 for four.

The new cupcakes are under a different label than the minis. I did some research on Kimberley’s Bakeshoppe and it seems like only Walmart carries them. There are four flavors, three of which we’ve tried (if I see the Red Velvet, I’ll have to pick that one up for Crusader Elisa). All of the cupcakes have light moist cake, smooth frosting, and a complementing filling and really are surprisingly tasty.


(Lemon Ice: Lemon cake filled with lemon crème and topped with lemon frosting and lemon crumbs. This cupcake is tangy and not too sweet.)

After tasting the Lemon Ice at home, I bought that plus the Triple Chocolate and Vanilla Bean for the Westminster Cupcake Picnic. I decided to take them out of the store packaging and perform a taste test before divulging where they came from.


(Triple Chocolate cupcakes: Chocolate cake filled with chocolate fudge and topped with chocolate frosting and Belgian chocolate pieces. Very rich and chocolaty!)

Everyone confirmed my thoughts and they were shocked by the price and where the cupcakes came from. There were even volunteers to take some home, so I didn’t have any leftover!


(Vanilla Bean: Vanilla cake with a sweet vanilla cream filling and topped with a Madagascar vanilla bean frosting. Great vanilla bean flavor!)

So if you are in your local Walmart, take a detour to the baked goods aisle and check out the Kimberley’s Bakeshoppe cupcakes. We are curious to see if others are also pleasingly surprised with these store-bought cupcakes.

– Posted by Cupcake Crusader, Jenn (Westminster, MD)

UPDATE: We edited the title of this entry after hearing about all the other locations, besides Walmart, that readers have been finding Kimberley’s Bakeshoppe cupcakes. We still have not found a website that lists the locations where these can be purchased, but see the comments below for some locations and please let us know if you found them somewhere not listed. Thank you!

***We are not affiliated with Kimberley’s Bakeshoppe. They are a product of the Give and Go Foods Corporation. For more information on the Give and Go Foods Corporation, please visit their website here.***